Because advertising became an integral part of Starting Point, a series of ad tracking tools was needed to monitor and track advertisers statistics.

reaXions developed a set of real-time tracking tools to help Starting Point staff and the advertisers on the site get immediate access to ad information. Built around an easy-to-use interface, Starting Point's tracking tools report the highly-valued, personalized information to paying clients. Reports are generated in real-time and displayed by banner ad, individual page, platform, web browser, time of day and day to day.

To try Starting Point's Ad Tracking Tools for yourself, click here and enter sample for both the username and password.