adnet Strategies, Inc., an internet media rep firm, commissioned reaXions to custom engineer a set of tools to aid in the tracking of their clients' ads on various sites on the Internet. reaXions' development team, consisting of software engineers and interface designers, created adMonitor, an advertisement tracking toolbox.

the system allows adnet and their clients to monitor numerous advertising statistics as well as automatically compiling the data into a microsoft excel-ready document. moreover, the system was designed modularly, to allow expandability.