Due to its popularity on the Internet, Starting Point demands a high level of internal site maintenance and updating. reaXions has developed a very extensive set of real-time tools to ease this process. With secure password encryption any member of the Starting Point staff can log into these tools and change the links content of any page on the site, view site statistics, browse the advertisers database, check the status of their web servers, and much more. The tools also have special logging procedures that make it very secure from unwanted visitors. Some of the features include: advertising tracking tools Reports highly-valued, personalized information to paying clients—reports real-time by banner ad, individual page, platform, web browser, time of day and day to day. platform statistics This is part of the ad tracking tools. This function allows advertisers to see what types of computers their visitors are using. add a link Allows employees to add content to the database. All information is automatically categorized and alphabetized. Duplication errors are weeded out. An automatic award email is also set out. site statistics menu Allows staff to track and analyze data pertaining to their website's traffic. |